Never crossing that line builds lifetime patients   How many times have you walked into a treatment room only to get blindsided by an angry patient?  They could have been having a bad day for many reasons, but you’re in front of them now so they take it out on you.  There treatment isn’t right, [...]

Price Resistance means you don’t understand enough   If someone was holding a loved one hostage and you had to get a millions dollars to get them out, would you try to get criminals to lower their price?  Of course not, you would do everything you could to come up with the money. This highly [...]

Do you have the systems to dig deep into a problem?   I go to a lot of seminars.  When I listen to countless miraculous stories and fabulous results I get really pumped up and can’t wait to get to the office on Monday.  On Sunday night, I’m telling my wife and kids about the [...]

Confidence comes from talking less not more   How often have you experienced a moment of silence in a conversation with a patient and you felt awkward? Most times this awkward feeling is felt by both people and the person who speaks next is at a disadvantage. This is the biggest difference between recommending and [...]

Learn to recommend differently to boost your practice   Every patient encounter gives you an opportunity to add value and benefit to your patients life.  There are three easy ways to talk nutrition with patients to help seize that opportunity.  The first way is relate function to structure.  The second way is ask questions about [...]

Consistency in all areas will build your practice   One of the great mysteries of running a successful practice is how to get your passion for helping people communicated effectively to your patients and your community.  There are three specific things that will help you tell your version of the chiropractic story effectively.  First is [...]

Using New Research to help your patients more   One of the most important parts of every day practice is your ability to make recommendations that can be carried out by your patients.  If you are able to communicate effectively with your patients, they follow through, get better, tell their friends how great you are, [...]

Then educate them to do business with you   I’ve recently read a Seth Godin book on marketing called All Marketers Tell Stories, The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All.  Like it or not, we’re all in the marketing business.  We need to understand [...]

How six different pieces create the practice of your dreams A business mentor and friend of mine introduced me to the idea of the star of business.  This icon, used correctly can take any viable business model and make it shine all the way to the bank.  The five points of the star include: clarity, [...]

Your questions open opportunities for better service for your patients How many times a day do you talk about the weather or a sporting event with your patients during your treatment time?  I understand this helps to build rapport between you and your patients, but you’re missing a golden opportunity to add value and benefit [...]

How you can multiply your profits by doing all three   It’s often said the three ways to grow your practice are to increase your number of patients, increase the amount each patient purchases per visit and finally increase the number of visits each patient comes to see you.  These three methods of increasing your [...]

How your tone makes or breaks your patient communication There are three parts of patient communication.  The words you use are only five percent of your communication.  Body posture is another 40 or 50 percent of your communication.  The remaining 45 to 55 percent of your patient communication is your tone of voice. Most doctors [...]

Asking questions to get results. As I talk and listen to doctors around the country, their commitment and passion to help their patients shine through loud and clear. But sometimes the ways they communicate their passion of creating a healthy lifestyle for their patients really rubs patients the wrong way and actually cause patients to [...]

We all dream of walking into our office with a full reception room of happy smiling patients ready to accept our recommendations and refer all of their friends.  This is the same dream I have kept in my mind for my twenty two years in practice.  It has been my experience the way to turn [...]