I’ve spent thousands of hours nose to nose with chiropractic patients over the years.  In those years, I’ve learned some valuable lessons. Allow me to share some with you.

First, you meet each patient where they are.  If you don’t speak their language, they’re gone.

Second, 100 percent of your patients have no idea of all the benefits and value you can bring to their life, including whole food nutrition.

The biggest problem I had introducing nutrition into my practice was first, did I have enough knowledge to figure out who was ready to talk about nutrition?  I didn’t have the time or money to travel all over the country learning a bunch of stuff I wouldn’t use every day in my practice. CLICK HERE TO POST YOUR BIGGEST PROBLEM WITH INTRODUCING NUTRITION

My second problem was having a system so not to slow down my ability to adjust patients who liked what I did already and didn’t want to do anything new yet.  The last problem was wrapping the entire system up with a pretty bow allowing my staff to do the majority of the work without me getting the death stare from them.   This way I could diagnose, treat and recommend nutrition throughout my peak demand time without stopping my momentum.

So how do you introduce nutrition without looking like a salesman?  When is the best time to bring it up?  How do you always stay on your patient’s side even if they decide not to buy what you recommend?  These are questions I wrestled with in the trenches of my own practice for years.

Once you start the nutritional conversation, how do you manage that patient’s expectations so they don’t get buyer’s remorse? If they don’t want to buy the whole protocol which one or two supplements will still produce results?  When’s a patient ready to quit one protocol and move on to something else?  Man, I have taken my lumps uncovering the answers to these questions.

Now that they’ve bought what you’ve recommended, now what?  How do you keep them going without bugging them so they don’t quit the whole process?  How can you continually support and educate them even if they forget or quit taking their supplements?  How can you give the patients whose on fire an easy way to refer their family and friends into your practice?

Every one of these problems plays out in my practice every day.  My patients are no different than yours.  They come in with a problem.  That’s where they’re at.  My job is to take them towards wellness when they’re ready.  They get what they want and I move them towards what I know is possible for them.  But what a balancing act it is!

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